Our Heritage
Mastering the art of traditional Italian pizza with devotion from 1985
From Naples to Your Community
'CopperFieldLab originated from a dream: to offer genuine Neapolitan pizza in San Francisco. Established by the Rossi lineage in 1985, our pizza shop was originally a modest family-operated venue using recipes passed down for generations.
Marco Rossi, our founder, acquired the pizza crafting skillset on her travels across Italy, apprenticing with Neapolitan pizza masters. After her return to the UK, she aimed to replicate the authentic Italian pizza experience, employing classic techniques and the best possible components.
Initiating with just a 12-seat pizza house, we've now flourished into a cherished local staple. Nevertheless, our dedication to excellence and genuine craftsmanship has remained intact. We persist in utilizing classic wood-fired ovens, preparing our dough from scratch each day, and choosing top-notch ingredients.
To this day, 'CopperFieldLab' is still run by the Rossi family, with its second generation at the helm of a devoted crew. While we've adopted some new practices, the essence of our enterprise still lies in creating delectable, original pizzas that gather folks together.
Our Core Values
Pristine Ingredients
We insist on sourcing the most pristine, superior ingredients, collaborating with nearby farmers and Italian suppliers to assure genuine tastes.
Established Techniques
Each pizza is shaped using respected traditions, featuring dough that's left to rise for two full days and baked in classic wood-fired ovens.
Focus on Community
Our vision involves more than being merely a restaurant—we aim to be a vital component of the community, supporting local causes and offering a welcoming space for everyone.
Eco-Friendly Practices
We are committed to sustainable practices, ranging from minimizing food waste to utilizing eco-friendly containers and endorsing sustainable farming.
Our Exceptional Team
The enthusiastic individuals responsible for our delicious pizzas
Marco Rossi
Proprietor & Lead Chef
The second generation to run our establishment, trained in Naples, refining our recipes for over a decade and a half.
Feedback from Our Patrons
This is the closest you can get to an authentic Neapolitan pizza without actually being in Italy. The dough has the perfect chewiness and those iconic burn marks only a true wood-fired oven can achieve.
John Smith
Recognition & Awards
Premier Pizzeria in Karlport
Local Culinary Awards, 2019-2023
UK's Top 50 Pizza Establishments
Nationwide Dining Guide, 2021-2023
Certified Genuine Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Drop By for a Visit
Taste authentic Italian pizza in an inviting, friendly environment